OTP Bank Romania is a member of OTP Group, one of the leading financial groups in Central and Eastern Europe, with operations in several countries like Hungary, Montenegro, Croatia, Bulgaria, Russia, Ukraine, Slovakia, Serbia and Romania. OTP Bank has been present on the Romanian banking market since 2005 and has ever since set the goal of becoming a strong universal bank, providing complete services to its customers, natural and legal entities alike.

In all the actions it took during the more than six years since its present on the local market, OTP Bank Romania has paved, through innovation and competence, its way towards this objective, thus offering banking services both to individuals and corporations.

• In December 1995, RoBank received the authorization to function as an universal bank in Romania. Four years later, the same bank was selected from a list of 10 Romanian banks for the calculation of the daily BUBID/BUBOR rates, while in 2000, RoBank signed an agreement with EBRD to participate in the Foreign Trade Facilitation Program, a project worth USD 100 million.
• In 2004, OTP Group had purchased 99.99% of the RoBank, 0.01% belonging to other companies, members of OTP Group.
• At the end of third quarter of 2007, the total assets of OTP Bank Romania increased by 15.9%, up to HUF 236.4 billion (EUR 930.706.800). The incurred losses were remarkably lower than in the second quarter of the year.
• In 2007, the net interest income increased significantly up to 93%, due to the bank’s strengthening its deposit base.
• In only one month, December 2007, 20 new branches were opened, OTP Bank Romania reaching the important number of 104 branches.
• 2008 was the first profitable year in the history of the company, for OTP Bank Romania, with an operating income increase of 65.5%, compared to 2007 (from HUF 10,152 million to HUF 16,800 million).
• In 2009, OTP Bank Romania ended the second consecutive year with positive results, thus recording an after tax profit of EUR 4.2 million.
• In 2009, OTP Bank Romania also opened a new unit and new products and services: deposit for pensioners; Direct Debit Inter-banking service; nominative deposit certificate with discount; term deposit with flexible maturity.
• In 2010, OTPdirekt service has known a series of improvements, by introducing new, innovative options, such as Electronic RM.
• The year 2010 meant the beginning of successfull campaigns: Business Kombat, especially designed to Small and Medium Enterprises and Right to Read, national social responsibility campaign, which continues in 2011.

OTP Bank Romania is positioned as a bank providing competitive financial services and is always concerned with improving its products and services so as to become a quality benchmark in terms of products and services, as well as in terms of employee attitude. OTP Bank Romania is not planning to fight on the segment of affordable services, but rather to convince its potential customers that it is highly important for them to benefit from fair offers and services meeting the highest standards.

OTP Bank Romania offers alternative channels and service packs associated to its products, having the expertise from Hungary, where OTP Bank is the undisputed leader in this respect – accounting for a market share of 50% with Call Center services, 70% with Internet Banking and 70% with Mobile Banking. Since its arrival in Romania, OTP Bank has carefully looked into the domestic market, always identifying new investment and development opportunities. The Bank has thus gained its right to be considered an innovative bank.

As a member of an innovative group, OTP Bank has launched the unique design card for the first time on the Romanian market – VISA Clasic Transparent, the first co-branded card with a gas network – OTP-MOL and, in collaboration with OTP Asset Management, launched the innovative savings packages, OTP Premium Duo and OTP Premium Wise.

OTP Bank Romania provides integrated financial solutions, both for companies and for individuals. As a client of OTP Bank you will benefit from trustful services and counseling from bank’s employees, ready to help you choose an offer in full accordance with your expectations.

 

Companies members of OTP Group in Romania

OTP Asset Management Romania SAI S.A.

OTP Asset Management Romania, member of OTP Group and operational since April 2008, is positioned as an innovative and active player within the local mutual funds market. The company aims to satisfy its client’s needs, offering quality products and services.

Presently, OTP Asset Management Romania manages three open end mutual funds, as well as three closed end capital guaranteed funds. The company is currently the 5th player in the market, with respect to assets under management and continues to maintain its position through its rapid growth in assets and new products launched.

During 2010, OTP Asset Management Romania continued to expand its products range. Thus, on the April 1, 2010, the company introduced OTP Green Energy (IPO launched in November, 2009) at the Bucharest Stock Exchange quota.

In October 2010, the company launched its first open end fund in euro denominated, OTP Euro Bond, to address investors with financial resources in Euro currency. The fund benefits from the performance of bonds issued by states, municipalities or corporations from CEE region.

OTP Asset Management Romania also focused the sales force on assets growth and raising the number of investors in the existing funds. Thereby, the total assets under management by EOY 2010 grew by 46% and the number of investors increased by 86%.

Due to sustained launching of new and innovative products, the company contributed to the development of the Romanian capital 34 OTP Bank Annual Report 2010 market, thus receiving several prizes from the financial sector:

• Finmedia, “Award for OTP Asset Management Romania”, for the first Closed End Fund capital guaranteed, which brought the green energy sector at BSE and “The most innovative Fund Manager”.

For the future, the company intends to maintain its position among the most important asset management companies on the market and continue along its strategy to bring innovative products to satisfy investors’ needs.

OTP Consulting Romania S.R.L

OTP Consulting Romania was established by OTP Bank Romania and the consultancy company OTP Hungaro Projekt from Hungary. The experience gained by OTP Hungaro Projekt in preparing and managing projects for companies and local administrations, as well as the experience of the consultants from OTP Consulting and OTP Bank Romania, guarantees offering a high quality assistance to the Romanian clients, which confront with similar issues after adhering to the European Union as the other clients from the region.

OTP Consulting Romania offers a wide range of services, being able to offer to its clients complex solutions for the local development, including trainings and technical assistance, support in identifying new projects and financing sources, consultancy services in drawing up the projects, as well as project management services. OTP Consulting Romania does not offer only project solutions, but also assistance in implementing the projects, being able to also support the beneficiary’s personnel development in project management. By the end of 2010, the company had a turnover growth of 25.5%, compared to 2009.

OTP Consulting Romania had under implementation, in 2010, four projects for the municipalities of ADI Bogat, Miercurea-Ciuc, Lugasu de Jos, Vadu Crisului. The company experts elaborated applications for local authorities and SMEs, in order for them to access EU funds. In 2010, the company developed 86 new applications for financing projects.

The success rate of the projects developed by the company is currently 87%.

OTP Broker de Intermedieri Financiare S.R.L

OTP Broker de Intermedieri Financiare started its activity on July 13, 2007, as a part of OTP Bank, one of the leading financial groups in Central and Eastern Europe. The team members are financial consultants who promote and intermediate sales for banking products and services.

Last year, the main objective of the company was to serve its clients with a complete range of high quality financial products and services, increasing added value on the Group’s level.

Boosting sales volumes and growth of profitability of this sales channel represent the measures of success. This objective was based on values such as: confidence, dynamism, innovation, stability, professionalism, flexibility, transparency, integrity, customer focus.

The company was focused on creating the mobile sales force on a national level, by targeting areas with economic potential. We have implemented a multilevel scheme of commissions for the sales force, based on their expertise, sales results and ability to develop and coordinate the sales teams (e.g. agents – team leaders - manager).

During 2010, our financial consultants succeeded to intermediate new products and services for individuals and legal entities, in order to increase the range of services offered through this sales channel (treasury products, Private Banking package etc.). In the same time, a constant objective was to identify solutions in order to increase the number of new customers and the cross-selling ratio for the existing clients.

As a general conclusion, the result of all the actions mentioned above was the profit registered by the company in 2010, a measure of its successful strategy.

OTP Leasing Romania IFN S.A.

OTP Leasing Romania entered the local market in August 2007, offering car and equipments leasing products.

The products that OTP Leasing Romania offers come to meet the entire market’s needs and can be distinguished by the transparent and competitive interest rates, fast approval of the leasing requests and also by high quality post-selling services.

As of December 31, 2010 the shareholders of OTP Leasing Romania were Merkantil Bank Hungary, member of Merkantil Group (99.9999631%) and OTP Bank Romania (0.0000369%).