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OTP Bank Romania: Roxana Hidan is the new Deputy General Manager of the Retail Division

Bucharest, 10 of July: Roxana Maria Hidan, a talented executive with over 17 years of experience and 14 years of activity within OTP Bank Romania, was appointed Deputy General Manager of the Retail Division of OTP Bank Romania. In this positions she will managed the entire retail activity of OTP Bank Romania, ensuring that all the business objectives of the bank in this segment are achieved.


At the same time, Roxana Hidan started her new role on Monday, 8th of July, 2019 as a Member of the Management Board and her main mission will be to further develop this business and to contribute to the improvement of a customer-oriented culture.


"My priorities within OTP Bank Romania are building around the company's new business vision, focusing on direct customer experience and generating value for them. We are investing in this through the development of new competitive projects and accelerated processes digitization to be aligned with market trends. We want to offer our customers not only viable financial products that provide immediate and simplified access to financial resources, but also access to a specific knowledge taking into account the context and needs of each individual consumer. In order to do this, we need to understand the consumer as well as constantly adapt our banking market trends in constant change" said Roxana Hidan, Deputy General Manager of OTP Bank Romania Retail Division.


Roxana Hidan has over 14 years of experience at OTP Bank Romania, of which the last 3 were dedicated to the coordination of the SME business line as Director. Between 2012 and 2015, she was Director of the SME Directorate, being responsible for developing and implementing the Bank's strategy for this segment. In 2015, Roxana Hidan had a major involvement in the process of integrating OTP Bank with Millennium Bank, first as Retail Executive Director and Member of the Board of Directors, then as Chief Executive Officer and Chairman of the Board of Directors.


Holding an Executive MBA (2012-2014) in Advanced Global Management at the IE Business School in Madrid, Roxana is currently a member of the Global Alumni Advisory Board. In addition, he has recently added Global Harvard Business School's Global Management Program (GMP24) to the Education Portfolio, and is also a graduate of this prestigious educational institution.


OTP Bank România, subsidiary of OTP Group, is an integrated and self-funded provider of financial services. With an approach based on responsibility, commitment and professionalism, OTP Bank Romania understands its clients' needs and the current market context, being a reliable partner in the area of financial services. The bank ranks 9th by assets in the top of Romanian banking players, as of December 2018.


OTP Group celebrates in 2019 70 years of existence, while the Romanian subsidiary marks 15 years of presence on the local market. By today, OTP Group has grown into a dominant player in the Central-Eastern Europe market and is regarded as a major banking group even on European scale. The community of around 36 thousand OTP staff serves over 18.5 million customers in 9 countries on a daily basis.