Bucharest, 20 October 2023 - OTP Bank Romania announces a significant increase in the number of digital product users, with a 66% growth in the number of clients in the last year and a half. Additionally, clients will benefit from a new digital banking experience with the revamped interface of the SmartBank mobile application.
As digital solutions become increasingly accessible, over 80% of OTP Bank's clients have adopted the Internet & Mobile Banking application. Digital banking has attracted a large number of individual customers who have chosen to become OTP Bank clients through a 100% online process since its launch in 2021.
OTP Bank is committed to providing 100% digital banking solutions to meet the needs of its customers. This commitment is reflected in ongoing efforts to improve the online account opening process and digital solutions offered to clients. Recently, the number of individuals who have opened accounts online has reached historic levels, with record daily, weekly, monthly, and quarterly performance in terms of new customer numbers.
The new user-friendly and intuitive interface for online account registration fully addresses the urgent needs of customers, providing them with a complete and comprehensive online experience. Rapid and secure customer identity verification is now at their fingertips, granting access to all the advantages of the Internet & Mobile Banking application, available 24/7.
One of the bank's most popular digital solutions, the SmartBank app, has been adopted by over 80% of clients, allowing them to manage banking operations directly from their mobile devices. This has contributed to an impressive 79% increase in transactions through Internet & Mobile Banking services. Soon, clients will enjoy a new experience offered by the SmartBank app, upgraded with new features that allow for dashboard customization based on individual needs and preferences.
"Over the past 4 years, we have focused our efforts on digital transformation with the aim of aligning with our customers' current requirements and providing them with personalized experiences. The results we see today indicate that our efforts have been appreciated by our customers. In the coming period, we will also launch a new, more user-friendly and intuitive interface for our Internet & Mobile Banking application, OTP SmartBank, which will offer customers a greatly improved user experience. We are committed to providing personalized products, services, and experiences and to solidifying our position as a trusted banking partner. Through this commitment, we aim to become increasingly agile and digital in order to meet the ever-changing demands of our customers.", said Constantin Mareș, Deputy General Manager of OTP Bank Romania, Digital Division.
OTP Bank has been recognized for its achievements in the digital field, receiving significant awards such as "Best performance mobile banking - Highest number of transactions" and "Best performance in internet banking - Corporate client share" awarded by Finmedia. Additionally, the Personal Onboarding Flow has been designated by Finnoconsult as the "Best flow in the Online Onboarding category," and OTP has been recognized as one of the top 3 digitized banks in Romania by Finnoscore.
In the future, OTP Bank will continue to focus on initiatives to attract new customers online through special campaigns and projects, as well as on excellence in the digital customer experience, through the launch of the new design for the mobile banking application, SmartBank. Transparent and efficient communication with customers remains a priority, and the bank's efforts are concentrated on developing a superior quality digital banking experience.
About OTP Bank
OTP Bank Romania is a subsidiary of OTP Group, a universal bank with a strong presence in Central and Eastern Europe, providing comprehensive financial solutions in both the retail and corporate segments. Since 2019, OTP Bank has been undergoing a significant transformation process aimed at substantial growth in its business segments and creating a better experience for customers. With a continuously expanding team that embraces change and maximizes its potential, OTP Bank Romania is building a culture of trust at every level of the organization. According to the latest data from the National Bank of Romania, the bank ranks 9th in terms of assets among banking players in Romania. In Romania, the members of the OTP Group include OTP Bank Romania, OTP Consulting, OTP Leasing, OTP Asset Management, OTP Factoring, OTP Advisors, and the OTP Bank Romania Foundation.
For additional information:
Communication team
OTP Bank Romania, www.otpbank.ro
Email: comunicare@otpbank.ro
