OTP Bank Romania granted a 10 million lei financing for the toy distributor Viva Toys, to increase its logistics capacity

Bucharest, April 27, 2023: OTP Bank Romania continues to support local companies’ development and grants 10 million lei in financing for the games and toys distributor Viva Toys for the purchase of an industrial platform in the commune of 1 Decembrie, Ilfov, which will triple the company's logistics capacity.

The investment loan contracted by Viva Toys finances a transaction with a total value of 12.7 million lei, whereby it purchases a land with a total area of 6.3 hectares, of which the storage area covers 12,500 sqm, and the administrative spaces 1,230 sqm., from the manufacturer of PVC doors and windows Aplast. 

"We are glad to support Viva Toys in this new stage of their development. OTP Bank Romania is an active partner for industries and companies with dynamic plans, whose objective is to expand and consolidate activities for operational growth and competitiveness. This financing has the same purpose, to contribute to Viva Toys logistics capacity and service portfolio development, while it consolidates local distribution activities”, said Alexandru Dună, Commercial Banking Director.

The investment made by Viva Toys will support the distribution activity for physical channels, such as hypermarkets, toy stores or chains of bookstores and gas stations, as well as the growth of the drop-shipping service, with same-day delivery. The distributor was assisted in the transaction by the consulting company Conadi.

"With the support of OTP Bank Romania, we have built the next phase of development of VIVA Toys on the local market, with a healthy budget projection and financial support that allows us to deploy planned investments. We appreciate the openness to a relatively atypical field and the joint effort to identify the right solutions for our specific business profile", said Marius Soponar, Viva Toys Business Development Director.

About OTP Bank Romania

OTP Bank Romania is a subsidiary of OTP Group, a universal bank with a very good presence in Central and Eastern Europe, that provides complete financial solutions, being active in the retail and corporate segment as well. From 2019, OTP Bank is going through an extensive transformation process, through which it aims to grow significantly in the business segments and also to create a better customer experience. Having a continuously growing team, that embraces change and harnesses its potential, OTP Bank Romania is building a culture of trust at every level of the organization. The bank ranks 9th in terms of assets in the ranking of banking players in Romania, according to the latest NBR data. In Romania, the OTP Group members are the following: OTP Bank Romania, OTP Consulting, OTP Leasing, OTP Asset Management, OTP Factoring, OTP Advisors and OTP Bank Romania Foundation.

About Viva Toys

Viva Toys is a company specialized in import and the national distribution of toys, games and articles for children. In addition to distribution in hypermarkets, bookstores, gas station chains, toy stores, the company also has a drop-shipping service (same-day delivery). 
The product portfolio includes over 4,000 products under well-known brands, such as LEGO, Paw Patrol, Barbie, Hot Wheels, Spider-Man, Batman, Disney Princess, Disney Frozen, Steffi, Dickie, My Little Pony, Play-Doh, Papo figurines, Trefl puzzles, Hape premium wooden toys, Hola and Fisher-Price.
The high-performance information system located at the www.PartenerViva.ro, allows easy access to all resources.