OTP Bank has a tradition of over 15 years in the field of private banking, the service was first launched in Hungary back in 1995. Over time, this business segment has been improved and the success of this approach is confirmed by continuous and sustained growth in both number of clients and assets under management. Euromoney, one of the most prestigious financial publications in the world, nominated OTP Private Banking service as the "Best Private Banking service in Hungary" and the "Best Private Banking service in Ukraine" in 2011.

The Banker Magazine - which is a member of the leading international business newspaper group, the Financial Times Group – after 2010 chose OTP Private Banking again the “Best private bank in Central and Eastern Europe” in 2011.

In addition to qualitative development, our customers trust has continuously increased, as it is confirmed by the fact that at the end of March 2011, OTP Private Banking manages over 3 billion euro assets for 25,000 customers in the region.

The Private Banking activity of OTP Bank Romania was officially launched in February, 2008, as a personalized service offered to high net-worth clients. Our main objective is to increase the added value and exclusivity of the offered products and services, by creating a complete package, carefully tailored and adapted to the characteristics of each client.

An important distinctiveness of the Private Banking service is the personalized relationship between the customer and his/hers personal advisor. The main responsibility of each Private Banking advisor is to offer complete information and the right set of products for the each client, taking into consideration their risk tolerance, in order to maximize the return on the clients’ funds. Our aim is to turn the normal relationship client - bank into a new and agreeable experience.

The Private Banking services of OTP Bank Romania were initially offered through a singular banking unit, specially created and dedicated to serve this purpose. 2010 brought a change in our strategy: we extended the Private Banking services to a countrywide level, with a support center located in Bucharest. Following this approach, we are now able to offer the benefits of our Private Banking package to all the elite clients, regardless their location..